Digital Marketing

Why PPC is better than SEO?

We all your that in the field of digital marketing pay per click and search Engine Optimisation are the two main factors.

Today in this short blog we are going to tell you that what is the difference between Pay Per Click and search engine Optimisation.

Purpose of this blog

I want to clarify first what is the purpose of this blog because if you are a business owner and want to have better leads from the internet which can benefit for your business then this block must be read once before implementing pay per click or Search Engine Optimisation on your website.

This blog will you to understand pay per click & search Engine Optimisation clearly and what is the difference between them.

What is Pay Per Click?

If you are planning to invest in pay-per-click than this question must be raised in your mind that “What is pay per click? ”


According to Wikipedia what is pay-per-click-

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.

In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook, Linkedin, Pinterest and Twitter have also adopted pay-per-click as one of their advertising models.

What is SEO?

According to Wikipedia what is pay-per-click-

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

So now we will be going to tell you that what is difference between pay per click and search engine Optimisation

Difference Between Pay Per Click And Search Engine Optimisation?